Overview

wellU app was a corporate wellness application targeting health insurance companies, its purpose was to monitor the overall wellness of their clients and to encourage them to have a healthy lifestyle. At the time, an initial application was built but it presented serious problems in terms of the user experience, so I had to prototype an application that would create an engagement between the user and the app.

Competitor research

I found and tested a few existing similar applications on the market. Overall I noticed, most of them focused on one particular feature (either nutrition, physical activity, body metrics, tracking a particular chronic disease). I also noticed that the majority of applications have very little engagement from their users, since the monitoring was dependant if the user would remember to track their conditions on a daily basis. Most of them would stop tracking their data after a few weeks when using any of those applications.

UX review

I downloaded the existing application and encountered a few problems, like there was no sign up process which was a clearly mistake in terms of user experience. I have been able to reduce significantly the steps to be completed from the user on the onboarding process since some of the data would come from wearables devices. The application also used inaccurate ways to track medical conditions, among others.

UX proposal

For my proposal, in order to encourage intrinsic motivation from the user, I used gamification techniques so they would feel motivated to input their data on a daily basis. I took into account the business needs as well as user needs for this.

I implemented a series of gamification techniques like points collection that they could claim on the marketplace, users would also be part of the wellU app network where socialization was encouraged, depending on the number of challenges completed they will gain social status and they could even challenge other members to compete on physical activities.

I created a user flows and I wrote user case scenarios as well.

Below are examples of improved suggestions in terms of UX based on the existing application. I created a series of wireframes in order to explain better the improvements suggested for the user experience in the application.

A complete low fidelity prototype can be viewed here